Pesachcom’s Weblog

PROPOSAL ASSIGNMENT

Scenario: MDIS has been bequeathed a substantial amount of money by an ex-communication studies student. Among other things, $50,000 is to be used for a media project that will benefit and interest current and future students. The bequest board is calling for proposals and has suggested applicants consider one of the following:

• An advertising campaign
• A film festival
• A video project
• A newspaper or online journal
• A web-based project
• A writers’ centre
• A strategic public relations program

Projects which break even will be eligible for equivalent funding for three years.

YOUR TASK: Using the above scenario, prepare a formal written proposal for one of those projects. You will also ‘pitch’ your proposal to your classmates and tutor, just as you may have to do in the real world. The written proposal must be handed in on the day your group gives its oral pitch.

Your proposal will be evaluated on the following criteria:
1. Clear objectives
2. Understanding of the reader’s position
3. Understanding of the media
4. Well-researched
5. Logical structure
6. Persuasive argument
7. Imaginative ideas
8. Sound budgeting skills and use of strategic alliances (sponsorship)
9. Engaging oral style, maintaining audience interest
10. Concise writing style with correct use of grammar and spelling
11. Professional presentation with relevant use of graphics

SAMPLES

TABLE OF CONTENT
Section Page
1. Introduction 01
2. Client’s Profile 02
3. AdVantus Proposal 03
4. Rationale 04
5. Problems & Opportunities 05
6. Description of Project 07
7. Functions 07
8. Objectives 08
9. Strategy 08
10. Target Public 09
11. Benefits 09
12.IT Implementation 10
13. Media Tactics 12
14. Post Launch 17
15. Limitation 18
16. Timeline 19
17. Budget 21
18. Evaluation 23
19. Contingency Plans 24
20. References 26
21. Appendix 28

Proposal
Through situational assessment on MDIS and its competitors, we propose an
implementation of————- with the allocated budget of S$50,000 to serve
the needs of the current and potential students.

4. Rationale
The key weakness of the current MDIS lies in a lack of structured internship
program to expose its students to assessment from the media industry.
The implementation of the————- will benefit its students by functioning

5. Problems & Opportunities
5.1 SWOT Analysis
5.2 Strengths

5.3 Weaknesses
5.4 Opportunities
5.5 Threats
6. Description of project
7. Functions
8. Objectives
9. Strategy

10. Target Public
11. Benefits
Item Description Cost
Total Budget
S$49,000.00
8. Evaluation
The objectives of this proposal are:
- To provide MDIS students

20. References:
9. Retrieved January 5th, 2007, from MDIS website.
http://www.mdis.edu.sg/academic-programmes/mass-comm/index.php
APPENDIX

Appendix A

————————————- Pte Ltd
STRATEGIC ALLIANCE AGREEMENT
CLIENT NAME:
________________________________________________________________
COMPANY:
________________________________________________________________
PHONE:
________________________________________________________________
E-MAIL:
________________________________________________________________
ADDRESS:
________________________________________________________________
WEB SITE:
________________________________________________________________
AGREEMENT as of 1st February 2007, between ————-(hereinafter referred to as the “Client”), and (Company Name), with respect to the creation of certain collaboration including Internship opportunities.
Whereas, (Company Name) is a professional entertainment station of good standing; Whereas, Client wishes (Company Name) to collaborate described more fully herein; and Whereas, (Company Name) wishes collaborate; Now, therefore, in consideration of the foregoing premises and the mutual covenants hereinafter set forth and other valuable considerations, the parties hereto agree as follows:
________________________________________________________________
Other Services:
________________________________________________________________
Other Specifications:
________________________________________________________________
ASSIGNMENT OF WORK: (Company Name) reserves the right to assign other partners similar privileges.
(Company Name) will make every effort to meet agreed upon due dates. The Client should be aware that failure to submit required information or materials may cause subsequent delays in the production of various programmes. Client delays could result in significant delays of finished work.
GRANT OF RIGHTS: Upon receipt of full payment, (Company Name) grants to the Client the following rights in advertising.
For use as
________________________________________________________________
For the product or publication named
________________________________________________________________
In the following territory
________________________________________________________________
For the following time period
________________________________________________________________
Other limitations
________________________________________________________________
With respect to the usage shown above, the Client shall have ___ non-exclusive rights ___ exclusive rights.
RESERVATION OF RIGHTS: All rights not expressly granted hereunder are reserved to (Company Name), including but not limited to all rights in sketches, comps, or other preliminary materials.
ADDITIONAL USAGE: If Client wishes to make any additional uses of the collaboration, Client agrees to seek permission from (Company Name) and make such payments as are agreed to between the parties at that time.
PERMISSIONS AND RELEASES: The Client agrees to indemnify and hold harmless (Company Name) against any and all claims, costs, and expenses, including attorney¹s fees, due to materials included in the collaboration at the request of the Client for which no copyright permission or previous release was requested or uses which exceed the uses allowed pursuant to a permission or release.
PAYMENT: Payment shall be advanced to the client in phases as follows. At the time of signing this Agreement, (Company Name) shall pay $_____, which is one third of the total fee. On the date of the Grand Opening, (Company Name) shall pay $_____, the final third of the total fee. Late fees past thirty days will be charged at 1.5% per month.
ADDITIONAL SERVICES: Any work which the (Company Name) wishes the client to create which is not specified in the DESCRIPTION Section of this agreement will be considered an additional service. They shall require a separate Agreement and payment separate from and above that specified in this Agreement.
CANCELLATION: In the event that anything is postponed or cancelled at the request of the (Company Name), the Client shall have the right to bill pro rata for work completed through the date of that request, while reserving all rights under this Agreement. If additional payment is due, this shall be payable within thirty days of the Client’s notification to stop advertisements. In the event of cancellation, the (Company Name) shall also pay any expenses incurred by the Client and the client shall own all rights to the Work. The Client shall assume responsibility for all collection of legal fees necessitated by default in payment.
REVISIONS: (Company Name) shall be given the first opportunity to make revisions requested by the Client. If the revisions are not due to any fault on the part of the Client, such work shall be billed at the hourly rate listed above.
EXPENSES: (Company Name) agrees to reimburse the Client for any of the following expenses necessary in completion of the Work: (e.g. Fonts, Messengers, Proofs, Props, Research, Shipping, Software, Stock photography, Travel, Telephone).
COPYRIGHT NOTICE: Copyright notice in (Company Name)’s name shall be published with the advertisements.
AUTHORSHIP CREDIT: Authorship credit in the name of (Company Name) shall accompany the advertisements when it is reproduced. If the finished advertisements are used as a contribution to a magazine or for a book, authorship credit shall be given unless specified to the contrary in the preceding sentence.
CODE OF FAIR PRACTICE: The Client and (Company Name) agree to comply with the provisions of the Code of Fair Practice, a copy of which may be obtained from the Joint Ethics Committee, P.O. Box 179, Tanglin Hill Post Office, Singapore 354664
The undersigned agrees to the terms of this agreement on behalf of his or her organization or business. No responsibility will be accepted for digital or photocopied signatures.
On behalf of the Client:
__________________________ Date ________________
On behalf of (Company Name):
__________________________ Date ________________