SAMPLE PROPOSAL 2

SAMPLE PR CAMPAIGN PLANNING
A PROPOSAL TO SET UP A CAMPUS RADIO STATION
By
Batch:OPU-SOC 82007NT 0005643321
SEM: 2A
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Contents

Executive Summary 3
Introduction 4-5
Description of Project 6
Objectives 6
Strategy 7
Target Public 8-9
Benefits 10
Method 11-13
Limitations 14
Cost 15
Timetable 15
Evaluation 16
Conclusion 16
Appendix
Bibliography

 
Executive Summary

Xxx has been offering Mass Communication courses for many years. However, the courses are incomprehensive as it does not provide adequate practical experiences.
We have assessed that in the current situation, students are at a disadvantage …………………………………..

Thus, there is a need to supplement the student’s theoretical knowledge with more hands-on skills. Therefore, the implementing and running of a broadcast station within the campus will be ideal to further facilitate future and current Communication students on the technical aspect of media broadcasting. ……………will be tied in as our strategic alliances whereby they can provide Communication students with internships.

Our proposed plan will in turn benefit the Communication students in many aspects in terms of technical, communication, teamwork, leadership, public relations and creativity skills among many other things.

The total budget will be S$ 50,000.

Introduction

Background:-
For years, xxxxxxxxx has provided mass communication courses from Diploma to Masters Level, yet the pragmatic hands-on experience aspect of the course which is important & valued in today’s society is lacking. Despite having the broadcasting infrastructure at the campus, communication students are not presented with sufficient opportunities to use them. Furthermore, current internships given by are not compulsory and is not reflected in the results or testimonials.

Rationale:-
Students will get practical experience to be the station DJs as well as producing the television programs. Thereby, giving them a chance to put what they have learnt in the classroom into practice and experience a mock working environment. The aim is to produce graduates who will be well-equipped to meet the demands of and excel in a competitive working environment.
The rationale of this proposal is based on the fact that students have insufficient applied experience. Through this we will enhance the quality of the communication students’ learning process.

Problem:-
After doing thorough research and coming up with an assessment of present situation, we concluded that due to insufficient hands-on knowledge, …………………………….
Need:-
We see the need to provide practical experience to the communication students in addition to the theoretical aspect of the course so as to provide a well-rounded education.

Description of the project

This proposal will contain the description of the setting up of an internal broadcast station in which will benefit the communication students by giving them invaluable experience, an all-rounded education and increasing their employment prospects.

Objectives

1) To increase hands-on experience of communication students in addition to their theoretical studies.
2) To expand communication students’ network with the media industry so as to increase their employment prospect by 25% by the end of 2008.

Strategy

Procedure:-

- Request to Ministry of Information, Communication and the Arts (MICA) for broadcasting license.
- Upgrade and install whatever is lacking in the studios.
- Purchase and install equipments.
- Organise an opening ceremony

Key Participants:-

- Lecturers
- General student cohort
- MTV
- Mediacorp Radio

Strategic Alliances and Alternate Funding:-
- MTV
- Mediacorp Radio

Target Public

Primary:-

1) Future Students- People who are interested to further their studies
2) Current Students- Diploma to Bachelors’.

The primary target publics will consist of students or working adults Secondary:-

1) Media Organizations
2) Government bodies

The secondary publics we will be targeting will be the media and government bodies that will be able to aid us in this implementation and thus contributing to a more well-rounded
Benefits

Ultimately, this setting up and implementation of the broadcast centre

Method

Procedure:-
• Permission from to use the broadcast & mass communication studios will be requested.
Key Participants:-
• The job of DJs …………….. is to run day to day programming and hosting, know how to use the equipments and learning to sort, choose and play music.

Strategic Alliances and Alternate Funding:-
Our strategic alliances who will be providing us with internship, music videos and songs, and celebrity DJs, all advertising for them will be at a discounted rate.
Funding will also come from advertising for magazines like ………………..
The team will get Panasonic to sponsor us with equipments such as television and in return the Panasonic logo will appear on our website under sponsorship.
Limitations

** STRENGTH DISGUISED AS WEAKNESS
Cost

Event/Item Estimated Cost
Upgrading of Broadcast Studio
- $30,500
Website
- Setting up of $3,000
Advertising
$500
Opening Ceremony
- $12,000
Overheads $1,500
Miscellaneous $500
Total $50,000

Timetable

The timeline will be from …………………….. Work will be allocated in a week-by-week basis. See Appendix B for details.

Evaluation

• Content analyses of
• Conduct surveys to find out
• Gather and tabulate feedbacks from
• Analyse our financial status to monitor

Conclusion

. There’s much to benefit from this, as in the process students gain technical, communication, teamwork, leadership, public relations and creativity skills among many other things.